If you had only 1 page to connect with a website visitor, what would make it onto that page?
In reality, if the first page doesn’t land with your audience, they will bounce and getting them anywhere else on the website may be challenging.
The following questions are my suggestions based on StoryBrand and your stated intention of wanting to invite people on a journey. If we want them to come along, we need to make the path clear as day. This doesn’t always mean ruthlessly cutting out information that doesn’t directly serve to persuade visitors. Rather, it means spotlighting the information that those desperate for your services need to know in order to make an informed decision about how to proceed on this journey with you. All other information can still be displayed on the website, but hierarchically it needs to be clearly made secondary.
We want to create layers, with the most accessible and visible layer containing your mission-critical content, and create “portals” from that layer into deeper layers. But we want to keep those deeper layers clean-cut and easy to navigate in and out of, otherwise we risk losing people in the deep waters before they’ve had their first swimming lesson.
Someone should be able to wade into your homepage to get their toes wet, and not feel pummeled by the waves just standing on the shoreline. At the same time, someone ready to take the plunge deeper should have all the guidance and information they need to take that next step the moment they’re ready to.
Your homepage is the shallow water. Your services page, resources page, and about page are all deeper waters that visitors need to have access to when they are ready.
What experience do you want to create in the first 2.5 seconds after someone loads your homepage?
Feel safe, supported & inspired
Beauty, because true beauty is inspiring; “it’s possible”
It feels like… grounded, open, light, flow, reciprocity, power, earthy, human, connection, abundant, joyful/playful, creative, restful
In the face of… overwhelm, discouragement, loneliness, disempowered, disconnected, confused, pain
They receive…
Ego - validation, empathy, presence
Soul - an invitation to remember
Spirit - the tangible, the bridge, the how-to, the vehicle, the toolkit
Inner Child - permission, safety, security, stability, predictability, guidance
In a single paragraph, establish: the problem (resonate with pain), the solution (resonate with hope/courage), the outcome (resonate with desire)
When life happens, we forget who we are and what we’re capable of. Together we will peel back the defining emotional energies, core beliefs, and physical imprints that keep us overwhelmed, isolated, and living small. When we remove these distorted layers, we restore the keys to our own freedom and inner source of love. We remember that all change is possible.
The problem is overwhelm, discouragement, loneliness, disempowered, disconnected, confused, pain, lack of agency/life is happening to you
The problem isn’t you, it’s that you’ve forgotten who you are and what you’re capable of
The solution is YOU, the person, knowing YOU, trusting YOU, remembering YOU
Together we will unearth the emotional energies, core beliefs, and physical imprints that keep us stuck in a disempowering pattern of overwhelm, isolation, and living small.
The outcome is grounded, open, light, flow, reciprocity, power, earthy, human, connection, abundant, joyful/playful, creative, restful
All change is possible when you discover you are your own healer, teacher, and solution
List all your paid services/resources (titles only)
Shadow Dance
Ancestral Healing
Psychedelic & Altered State Integration Sessions
In-Person Meditation & Sound Healing Circles
Ceremonies & Private Events
Her Circle
Determine a singular paid Primary Call to Action
Book a Free 30 Min. Call
List all your free services/resources (titles only)
Recorded Meditations
Live Social Media Meditations
Resources Page
Intuitive Messages
Determine 2-3 free Secondary Calls to Action. “Sell” each secondary CTA in a short paragraph.
Recorded Meditation - “Listen Now”
Create space to connect with your intuition, shift your energies, and feel more grounded in these free meditations.Social Media - “Follow Me on Instagram”
Get to know me, get your questions answered, and join me for occasional live offerings on Instagram.Resources Page - “Access Free Resources”
Accessible, raw, and unpolished materials in support of you and your journeyIntuitive Messages - “Stay Connected”
Receive personal reflections, intuitive insights, and gentle nudges to embody the mystery of being fully human and fully soul.
In a single paragraph, share: who you are (relative to this work), your personal empathy/proximity to their struggles, your authority to play the role of guide
[ type here ]
Provide 1 centralized means of contact (e.g. link to Contact page vs. individual links to email, form, scheduling, etc)
[ type here ]
INFODUMP — put anything here that’s important but didn’t make the cut above!
Cards pulled:
Pandora’s Gift - divine feminine
The Emperor - Command, the container, the tools, the wisdom and structure
The Lover - Swan, the love of all relationships in all things, a space where people feel deeply cared for, helping people recover love for themselves and for life itself, even the things that feel “unlovable”, transforming fear into love
Homepage Layout
Arrangement
Above the Fold
The Big Picture (+ Free Meditation Video)
Services (+Testimonials)
Free Resources
About Me (in Footer)
Above the Fold
What experience do you want to create in the first 2.5 seconds after someone loads your homepage?
Feel safe, supported & inspired
Beauty, because true beauty is inspiring; “it’s possible”
It feels like… grounded, open, light, flow, reciprocity, power, earthy, human, connection, abundant, joyful/playful, creative, restful
In the face of… overwhelm, discouragement, loneliness, disempowered, disconnected, confused, pain
They receive…
Ego - validation, empathy, presence
Soul - an invitation to remember
Spirit - the tangible, the bridge, the how-to, the vehicle, the toolkit
Inner Child - permission, safety, security, stability, predictability, guidance
The Big Picture
[ Add free grounding meditation video — signup for Intuitive Messages ]
In a single paragraph, establish: the problem (resonate with pain), the solution (resonate with hope/courage), the outcome (resonate with desire)
When life happens, we forget who we are and what we’re capable of. Together we will peel back the defining emotional energies, core beliefs, and physical imprints that keep us overwhelmed, isolated, and living small. When we remove these distorted layers, we restore the keys to our own freedom and inner source of love. We remember that all change is possible.
The problem is overwhelm, discouragement, loneliness, disempowered, disconnected, confused, pain, lack of agency/life is happening to you
The problem isn’t you, it’s that you’ve forgotten who you are and what you’re capable of
The solution is YOU, the person, knowing YOU, trusting YOU, remembering YOU
Together we will unearth the emotional energies, core beliefs, and physical imprints that keep us stuck in a disempowering pattern of overwhelm, isolation, and living small.
The outcome is grounded, open, light, flow, reciprocity, power, earthy, human, connection, abundant, joyful/playful, creative, restful
All change is possible when you discover you are your own healer, teacher, and solution
Services
List all your paid services/resources (titles only)
Shadow Dance
Ancestral Healing
Psychedelic & Altered State Integration Sessions
In-Person Meditation & Sound Healing Circles
Ceremonies & Private Events
Her Circle
Add 3-4 short testimonials
“
“
“
Free Resources
List all your free services/resources (titles only)
Recorded Meditations
Live Social Media Meditations
Resources Page
Intuitive Messages
Determine 2-3 free Secondary Calls to Action. “Sell” each secondary CTA in a short paragraph.
Recorded Meditation - “Listen Now”
Create space to connect with your intuition, shift your energies, and feel more grounded in these free meditations.Social Media - “Follow Me on Instagram”
Get to know me, get your questions answered, and join me for occasional live offerings on Instagram.Resources Page - “Access Free Resources”
Accessible, raw, and unpolished materials in support of you and your journeyIntuitive Messages - “Stay Connected”
Receive personal reflections, intuitive insights, and gentle nudges to embody the mystery of being fully human and fully soul.
About Me
In a single paragraph, share: who you are (relative to this work), your personal empathy/proximity to their struggles, your authority to play the role of guide
Who You Are (relative to this work)
Personal Empathy/Proximity
Authority to play the role of guide